WWF is the world's most experienced conservation organization with a 30-year history of Arctic conservation. Having earned a coveted spot on the Arctic Council, WWF is recognized by governments, industries, and Indigenous communities as a key player in brokering agreements for the sustainable stewardship of Arctic lands and waters. Convening science and partnerships to solve big problems is what WWF does best.
The average temperatures in the Arctic are rising at almost twice the rate as temperatures in the rest of the world. The sea ice that polar bears depend on for survival is thinning and retreating at rates the planet has never seen before. This rapid loss of sea ice threatens the people and wildlife that rely on this environment.
The WWF and Coca-Cola have partnered to help protect the polar bear's home. Together we are raising awareness and funds through the Arctic Home campaign and focusing on the area where summer Arctic sea ice is predicted to persist the longest in the face of climate change, known as the Last Ice Area. WWF is working with local peoples to assess the potential of this area for all life, as rising temperatures melt the sea ice. WWF is also starting discussions about how the area should best be managed. This is a unique and major undertaking. The commitment by The Coca-Cola Company is a step toward working together with WWF and many others to chart what we hope will be a more sustainable course for the fragile Arctic sea ice ecosystem and helping to protect the polar bears' home. Canadians are encouraged to make changes in their lives to help combat global climate change and to show support for the larger changes that need to be made.
To learn what immediate steps you can take to get involved and make a difference click .
To learn more about the Last Ice Area work supported by the Arctic Home campaign and WWF.
Dr. Pete Ewins
Senior Officer, Species
Pete thinks globally and walks locally.
A doctor of philosophy in zoology from Oxford University, Pete Ewins is an expert on Arctic species and how they are affected by climate change. Pete's love of nature and passion for conservation has inspired him to reduce his ecological footprint by making choices that cause less greenhouse gas emissions.
Pete has served on many government and non-government committees and boards, and is a public speaker on ecological and conservation biology subjects. Author of over 100 scientific papers, popular articles, and 11 book chapters, he is highly committed to effective communication of both research results and conservation challenges and solutions.